This billboard is a tribute to the life and memory of Steve Jobs,
whose “brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives.”

I am truly at a loss for words. Steve Jobs has passed away (10/5/11). I thought it was a prank at first but within minutes saw my entire Facebook wall filled with the news. Social networks worldwide lit up and the Web itself felt united in its grief. I still don’t want to believe it.

Steve was a visionary. A creative genius. A man that taught people to “Think Different”. He transformed our lives, redefined our industries and changed the way each of us views the world.

He wasn’t afraid to fail and showed us that sometimes failing is the only way to truly succeed. He improved the way we communicate with each other, the way we consume and create media, and our expectations of technology as a whole. Above all, he allowed us to be more connected when we are apart. For this and everything else... we THANK YOU.

This billboard is our tribute to you. Rest in peace Steve.

This campaign has been tagged Apple, Mac, and Steve Jobs.